This Microsoft Education campaign aimed to provide students with the devices and tools they needed to prepare for the future. The message of ‘Future. Proof.’ was conceived with a double meaning that applied not only to the students themselves but the devices they would continue to use. The visual identity leaned on overlaying the word future over imagery of the students and the word proof over imagery of devices. Doing so allowed student imagery to represent the future and the device imagery the proof. The photoshoot was meant to capture and highlight what the education space looks like when students and teachers are able to access affordable classroom-ready devices, and how that helps to support learning needs.