In the middle of 2020, Microsoft Education began to understand that nothing was more important than the connections between teachers and students, or the connections between teachers and their fellow educators. Microsoft technology cannot create these human connections, but it can sustain them and allow them to grow and thrive during difficult times. In this campaign, we focused on real individual teachers who managed to form stronger bonds with their students in times of adversity, as well as with parents, administrators, and each other. We also highlighted the bonds that form between students during these times, as the social component of school is an important factor that can easily be overlooked.