In 2021, the Ad Council created a campaign to support caregivers, particularly in the Black and Hispanic community, struggling to move any conversations beyond, “I’m fine.” with their children. They wanted to help finding the right words for and a have a shared language for each other to be able to communicate. They unlocked that by using an emotive language that already exists within their communities, music. Our task was to curate an editorial calendar of posts and launch all their social channels like Youtube, Instagram, Facebook, and X (Twitter), using static, motion graphic, and video to help get the message out and build their online community.

www.instagram.com/sounditouttogether