For the Hollywood Bowl project, I developed a new brand identity and interactive installation that paid homage to this iconic L.A. venue. The rebrand centered on the Bowl's famous arches, drawing inspiration from architectural aesthetics and archival imagery. The installation invited visitors to engage with projected performances on the columns. When crowds gathered, the visuals transformed into an equalizer responding to their noise, creating an immersive experience that connected guests to the energy of the performances. This installation encouraged interaction as patrons made their way to their seats.